Opinion

Domino's Is Winning the Pizza Wars, but Regional Chains Deserve Better

Domino's Is Winning the Pizza Wars, but Regional Chains Deserve Better

Every pizza argument eventually turns into the same fight. Somebody says Domino's is actually good now. Somebody else says it's a delivery app that happens to sell bread. And then the person from Michigan or Ohio walks in and says you're both wrong because you've never had a proper square from their hometown chain.

I've spent a lot of time with the Pizza Chains Tier List lately, and I think 2026 is the most interesting year for this debate in a long time. The big national brands are going in very different directions, and the regional players are quietly making their case.

Domino's turnaround has lasted longer than anyone expected

Back in 2009, Domino's did something almost no chain does: it admitted in its own ads that its pizza wasn't very good, then changed the recipe. The "Pizza Turnaround" became a business school case study, and it worked. Domino's is now the biggest pizza chain in the world by sales.

But is it still getting better, or just getting bigger? The latest numbers are mixed. U.S. same-store sales grew only 0.1% in the second quarter of 2026, the weakest showing in more than a year. The interesting detail is why. Domino's is getting more orders, but people are spending less on each one. That tells you what the chain is really good at right now: being the cheap, reliable, fast option when money is tight.

My honest take is that Domino's belongs high on the list, but for consistency more than flavor. The garlic-seasoned crust is fine. The app is excellent. The pizza is exactly the same in Boise as it is in Baltimore. That's worth a lot. It's just not the same as being the best pizza.

The other big national chains are having a rough year

This is where the tier list gets spicy, because the rest of the big names are struggling.

Papa John's posted a 6.4% drop in North American comparable sales in the first quarter of 2026, its worst quarter in years. The company blamed fewer new customers and people trading down to smaller, cheaper pies, and it plans to close around 300 underperforming restaurants by the end of 2027. Pizza Hut is closing roughly 250 locations this year, and Yum Brands sold the whole brand off in a deal worth $2.7 billion in total. The U.S. and international business (everything outside mainland China) now belongs to private equity firm LongRange Capital, and that sale wrapped up by the start of September.

None of that automatically means the pizza got worse. Plenty of fans will still defend a Pizza Hut pan pizza to the end, and I'm with them on that one crust. But when a chain is closing stores and changing owners, you tend to see it in the little things: slower service, thinner menus, more coupons and less care. If you rank on how the pizza tastes today, these two are hard to put in the top tiers.

The regional chains deserve more respect

Here's my real hot take: some of the best chain pizza in America comes from brands a lot of people have never tried.

  • Jet's Pizza started in Sterling Heights, Michigan, in 1978, and its 8 Corner Pizza is a legit Detroit-style square with crispy, cheesy edges. Roughly a third of its restaurants are still in Michigan.
  • Hungry Howie's has built its whole identity around flavored crusts for over 50 years, and it added Detroit-style pizza to the menu in 2025.
  • Marco's Pizza now has more than 1,300 stores and is aiming for 80+ new openings in 2026, which puts it in a small club of chains that are still growing while the giants shrink.

The catch is obvious. If you don't live near one, you can't rank it fairly. That's the biggest problem with any national pizza ranking. A lot of people put Domino's in S tier because it's the best pizza they can actually get delivered at 11 p.m., not because it beat Jet's in a head-to-head.

So where should everyone land?

If I had to build my tiers today, Domino's goes in A tier: dependable, cheap, and honestly better than its reputation from 15 years ago. Jet's and Marco's push into that same row, maybe higher, depending on how much you love a crunchy corner piece. Pizza Hut and Papa John's slide into the middle, carried by nostalgia and a couple of standout items. Little Caesars stays exactly where it's always been, as the cheap, ready-when-you-walk-in pie you grab for a crowd and never think about again.

You might see it totally differently, especially if you grew up with a chain I barely know. That's the fun of it. Go build your own ranking on the Pizza Chains Tier List and make the case for your hometown favorite.

Rankings in this post