Tier list

Pop-Tarts Flavors Tier List: Every Flavor Ranked

Eighteen flavors, one toaster, a lot of strong opinions. Pop-Tarts have been a breakfast-adjacent dessert since the 60s, and the flavor lineup has grown into something genuinely chaotic, from straightforward strawberry to a frosted hot fudge sundae situation nobody asked for but everyone kind of loves.

We ranked these based on what fans and critics actually say in reviews, forums and taste tests, plus our own take when the internet couldn't agree. Disagree with where we put your favorite? That's half the fun of a tier list. Argue it out in the comments.

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SS Tier: The toaster slot MVPs

Frosted Brown Sugar Cinnamon
Image: walmart.com product photo, © Kellanova

Frosted Brown Sugar Cinnamon

This is the flavor people quietly agree is the best one, even if Strawberry gets all the branding love. The brown sugar filling actually tastes like something, and it doesn't need the frosting to carry it.

About Frosted Brown Sugar Cinnamon

A longtime staple built around a brown sugar and cinnamon filling rather than fruit. Often cited by fans as the most underrated flavor in the lineup.

Category
Cinnamon
Frosted Strawberry
Image: walmart.com product photo, © Kellanova

Frosted Strawberry

The original, the mascot, the one printed on the box art for decades. It's not the most complex flavor here, but it's the one that defines what a Pop-Tart is supposed to taste like.

About Frosted Strawberry

The flavor that started it all when Pop-Tarts launched in the 1960s. It remains the brand's flagship flavor and the one most associated with the product.

Category
Fruit
Status
Original flavor
Frosted Chocolate Chip Cookie Dough
Image: walmart.com product photo, © Kellanova

Frosted Chocolate Chip Cookie Dough

A later addition that somehow nails the cookie dough flavor instead of just tasting like generic chocolate. The little chip flecks in the filling actually register as chips.

About Frosted Chocolate Chip Cookie Dough

A newer flavor built to replicate cookie dough, with chip flecks mixed into the filling.

Category
Dessert-inspired

AA Tier: Reliable favorites

Frosted S'mores
Image: walmart.com product photo, © Kellanova

Frosted S'mores

Graham-ish crust energy with a chocolate and marshmallow filling that doesn't go overboard on sweetness. Toast it a little longer than usual and the marshmallow element actually puffs a bit.

About Frosted S'mores

A chocolate and marshmallow flavored Pop-Tart modeled after the campfire treat. Part of Kellogg's push to add dessert-inspired flavors to the lineup.

Category
Dessert-inspired
Frosted Cinnamon Roll
Image: walmart.com product photo, © Kellanova

Frosted Cinnamon Roll

Basically Brown Sugar Cinnamon's fancier cousin, with a glaze-style frosting that leans into the cinnamon roll bit instead of just being standard Pop-Tart icing. Fans who like this one really like it.

About Frosted Cinnamon Roll

A cinnamon flavor dressed up with a glaze-style frosting meant to mimic an actual cinnamon roll.

Category
Cinnamon
Frosted Chocolate Fudge
Image: walmart.com product photo, © Kellanova

Frosted Chocolate Fudge

Dense, rich, a little messy to eat without a plate. It's the closest the lineup gets to an actual dessert instead of a breakfast item wearing a dessert costume.

About Frosted Chocolate Fudge

A rich chocolate filling topped with chocolate frosting, aimed at fans who want their Pop-Tart to taste like dessert.

Category
Chocolate
Frosted Blueberry
Image: walmart.com product photo, © Kellanova

Frosted Blueberry

Divisive among people who think the filling looks weird, but the flavor itself holds up, tart and not overly artificial-tasting compared to some of the fruit flavors here.

About Frosted Blueberry

One of the earlier fruit flavors added to the Pop-Tarts lineup, recognizable by its purplish filling.

Category
Fruit

BB Tier: Perfectly good breakfast

Frosted Cookies & Crème
Image: walmart.com product photo, © Kellanova

Frosted Cookies & Crème

A solid execution of a flavor that's harder to mess up than it sounds. The white frosting with cookie bits on top does a lot of the heavy lifting here.

About Frosted Cookies & Crème

A flavor built around the cookies-and-cream combo, with cookie bits mixed into white frosting.

Category
Dessert-inspired
Frosted Confetti Cupcake
Image: kroger.com product photo, © Kellanova

Frosted Confetti Cupcake

Pure nostalgia bait with rainbow sprinkles baked into the frosting, and it mostly works. The filling itself is pretty generic vanilla, but the sprinkles earn it a spot above the bottom half.

About Frosted Confetti Cupcake

A vanilla cupcake flavored Pop-Tart with sprinkles baked into the frosting, aimed at a birthday-cake style treat.

Category
Dessert-inspired
Frosted Chocolate Chip
Image: walmart.com product photo, © Kellanova

Frosted Chocolate Chip

Fine, inoffensive, exactly what it says on the box. It doesn't do anything wrong, but it also doesn't distinguish itself from the Fudge or Cookie Dough versions sitting right next to it on the shelf.

About Frosted Chocolate Chip

A chocolate-filling Pop-Tart with chip-like bits mixed in, positioned alongside the brand's other chocolate variants.

Category
Chocolate
Unfrosted Brown Sugar Cinnamon
Image: walmart.com product photo, © Kellanova

Unfrosted Brown Sugar Cinnamon

Proof that the unfrosted line isn't automatically worse. The cinnamon flavor is strong enough to not miss the icing, which is more than can be said for some other unfrosted entries.

About Unfrosted Brown Sugar Cinnamon

An unfrosted take on the brand's cinnamon flavor, often cited as one of the better unfrosted options since the filling carries the flavor well on its own.

Category
Cinnamon, unfrosted

CC Tier: Fine, but forgettable

Frosted Wild Berry
Image: walmart.com product photo, © Kellanova

Frosted Wild Berry

A vague berry flavor that doesn't commit to being any specific fruit. It's not bad, it's just the one you grab when the flavor you actually wanted is sold out.

About Frosted Wild Berry

A mixed-berry flavor positioned as a more exotic alternative to the standard strawberry and blueberry options.

Category
Fruit
Frosted Cherry
Image: walmart.com product photo, © Kellanova

Frosted Cherry

Fans are genuinely split on this one. Some love the tart cherry bite, others say it tastes more like cherry cough syrup than anything you'd want for breakfast.

About Frosted Cherry

A fruit-filling flavor that has been part of the rotation for years, known for a tart, candy-like cherry taste.

Category
Fruit
Frosted Raspberry
Image: walmart.com product photo, © Kellanova

Frosted Raspberry

Gets lost in the shuffle next to Strawberry and Wild Berry, and most people can't tell you what makes it distinct. Perfectly edible, rarely requested by name.

About Frosted Raspberry

A fruit flavor in the same family as the brand's other berry offerings, less commonly stocked than Strawberry or Blueberry.

Category
Fruit

DD Tier: Only if it's the last one in the box

Unfrosted Strawberry
Image: walmart.com product photo, © Kellanova

Unfrosted Strawberry

The frosting isn't a garnish on these things, it's structural, and Unfrosted Strawberry proves it by tasting noticeably thinner and sadder than its frosted sibling.

About Unfrosted Strawberry

The frosting-free version of the brand's flagship flavor, aimed at people who want less sugar or prefer the crust-forward texture.

Category
Fruit, unfrosted
Unfrosted Blueberry
Image: walmart.com product photo, © Kellanova

Unfrosted Blueberry

Same problem as Unfrosted Strawberry: take away the icing and what's left is a crust-forward experience that leans heavily on the filling to do all the work, and it's just not enough.

About Unfrosted Blueberry

The unfrosted counterpart to Frosted Blueberry, with the same filling but no icing on top.

Category
Fruit, unfrosted
Frosted Hot Fudge Sundae
Image: walmart.com product photo, © Kellanova

Frosted Hot Fudge Sundae

An ambitious idea, hot fudge sundae in pastry form, that ends up tasting more like a vague chocolate flavor than the specific dessert it's named after. Points for trying.

About Frosted Hot Fudge Sundae

A novelty flavor aiming to replicate a hot fudge sundae, part of Kellogg's dessert-themed flavor expansions.

Category
Dessert-inspired

FF Tier: Hard pass

Frosted Strawberry Milkshake
Image: walmart.com product photo, © Kellanova

Frosted Strawberry Milkshake

The one flavor where fans and critics actually agree: it tastes artificial in a way that even Pop-Tarts' usual candy-sweet filling can't pull off. A novelty flavor that didn't need to exist.

About Frosted Strawberry Milkshake

A novelty riff on the classic strawberry flavor, made to taste like a milkshake rather than a fruit filling.

Category
Novelty

How we ranked them

We leaned on consensus from fan forums, taste-test write-ups and critic reviews to see which flavors people reach for first and which ones sit in the pantry untouched. Factors that mattered: how well the filling actually tastes like what it claims to be, texture (nobody wants a dry puck), frosting-to-filling balance, and whether a flavor has staying power or was just a novelty. Where fans were split, we made a call and explained why.

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FAQ

What is the best Pop-Tarts flavor?

Frosted Brown Sugar Cinnamon and Frosted Strawberry are the two most consistently praised flavors by fans and critics alike, with Chocolate Chip Cookie Dough a close third.

What is the worst Pop-Tarts flavor?

Frosted Strawberry Milkshake tends to get the most consistent criticism for tasting artificial, though the unfrosted varieties also get dinged for missing the icing fans expect.

Are unfrosted Pop-Tarts worse than frosted ones?

Generally yes, according to fan consensus. The frosting isn't just decoration, it adds sweetness and texture that the filling alone doesn't fully replace.

Is Frosted Cherry a good flavor?

It's one of the more divisive flavors in the lineup. Some fans like the tart cherry bite while others find it artificial-tasting, so it lands in the middle of most rankings.

What makes a Pop-Tart flavor rank highly?

The flavors that rank best tend to balance a distinct, recognizable filling with a frosting that complements rather than just adds sugar, plus a texture that holds up in the toaster.

From the blog

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Image credits
  • Frosted Brown Sugar CinnamonImage: walmart.com product photo, © Kellanova · Source
  • Frosted StrawberryImage: walmart.com product photo, © Kellanova · Source
  • Frosted Chocolate Chip Cookie DoughImage: walmart.com product photo, © Kellanova · Source
  • Frosted S'moresImage: walmart.com product photo, © Kellanova · Source
  • Frosted Cinnamon RollImage: walmart.com product photo, © Kellanova · Source
  • Frosted Chocolate FudgeImage: walmart.com product photo, © Kellanova · Source
  • Frosted BlueberryImage: walmart.com product photo, © Kellanova · Source
  • Frosted Cookies & CrèmeImage: walmart.com product photo, © Kellanova · Source
  • Frosted Confetti CupcakeImage: kroger.com product photo, © Kellanova · Source
  • Frosted Chocolate ChipImage: walmart.com product photo, © Kellanova · Source
  • Unfrosted Brown Sugar CinnamonImage: walmart.com product photo, © Kellanova · Source
  • Frosted Wild BerryImage: walmart.com product photo, © Kellanova · Source
  • Frosted CherryImage: walmart.com product photo, © Kellanova · Source
  • Frosted RaspberryImage: walmart.com product photo, © Kellanova · Source
  • Unfrosted StrawberryImage: walmart.com product photo, © Kellanova · Source
  • Unfrosted BlueberryImage: walmart.com product photo, © Kellanova · Source
  • Frosted Hot Fudge SundaeImage: walmart.com product photo, © Kellanova · Source
  • Frosted Strawberry MilkshakeImage: walmart.com product photo, © Kellanova · Source